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Martine Farrugia
Written by

Martine Farrugia
Restrictive regulations and legal frameworks are often seen as the enemy of creativity. However, following a few simple rules is all it takes to achieve compliant harmony.

Zeroing in on the problem

Most companies employ one person or more whose purpose is to ensure everything the business meets the regulatory framework. As part of their job, these people advise the company against certain activities which could expose it to risk. Since this responsibility is pretty wide reaching, many compliance teams will take an overzealous approach to cover any and all bases.

This all-encompassing blanket method often leaves no room for creativity, frequently leaving the two disciplines at loggerheads. So taking a logical and measured approach is the only way to clear the air and build a mutually beneficial relationship, which sits comfortably with compliance and also satisfies the creative brief. We’ve got years of industry knowledge and experience under our belts, demonstrating that being more creative doesn’t necessarily leave you exposed to risk.



Most creative agencies frequently feel stonewalled by compliance when sharing new work. The inevitable fallout is stalled progress and limited productivity, and this lack of understanding can result in frustration and fraught business relationships.

But the solution is simple: always start by listening to the reason and belief system behind the compliance procedure. Understanding this can really clear the way for productivity – if we don’t understand the fears, then we can’t put them to rest.

As an agency, it’s our job to understand our clients’ goals as we’re not just working with a company but also with the people within it. This means also helping them meet the targets set by other parts of their organisation.



Closed channels of communication will inevitably lead to dissatisfaction – understanding each other’s point of view is the next step. Once you can understand your clients’ hard lines, you can then share their vision.

You need to address your clients’ concerns and desires before moving forwards with new concepts. They’ll be more open to innovative ideas if you’ve taken them through it extensively and given them to the chance to ask questions. It will then be easier to create a tailored approach that fits well within the boundaries and alleviating the fears of the compliance department will be quicker and far more efficient.



It’s crucial that listening and communicating starts on day one. It can be painful and time-consuming to start the whole project from scratch if compliance aren’t happy from the off. The key to avoiding a do-over is by is working closely together during the project. Ideas should be run past compliance as early as possible – if an idea isn’t going to work, then it can be cut short before too much time and energy has been wasted.


Being compliantly creative

Non-compliance can cost you and your company money. It can also result in bad publicity which can be hard to bounce back from. It’s our job to give you more than a simply one-dimensional face-lift: we want to enhance your identity and bring your values to the forefront. Our skills will make sure that the way you communicate resonates with your audience, whoever they are.

Rules and regulations can frequently be tough to digest but by breaking these down into smaller, easy to understand pieces, it’s easy to increase engagement and understanding. Rather than hindering or drowning out your message, a creative approach could help to communicate your compliance procedures far more effectively.

We’ve dedicated ourself to nurturing a positive relationship with companies restricted by compliance and we have years of experience developing creative designed to enhance your internal and external communications.

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