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Written by

Matt Brady
Veronica’s the newest designer to join outré creative.

Hailing from Italy and knowing a lot about wine, we’re naturally very intrigued. Here’s how she handled some quick-fire questions (both relevant and random).

What’s the best thing about working at outré creative?

Everyone is lovely (really!) and the team is very collaborative. Because the company is expanding quickly there are lots of exciting opportunities and room to grow. I get to work on international large-scale projects everyday where I can feel valued as a professional.

So you studied design in Venice. What was that like?

It was a fairly unique experience, sort of like living in a separate world with its own pace. Before moving to mainland Venice, I was used to a more conventional environment – where transport means trains instead of boats for one!

Most of all I felt lucky and to have on my doorstep what people come from all over the world to see. My education was shaped by events like the Biennale, some of the most well-known museums and galleries in the world, and a culture inspired by craftsmanship.

I gained interesting and unique perspectives when on my own work, and the confidence to experiment with my skills.

Why London?

London was always my top choice in Europe for three reasons. Firstly, it has a history of excellent design, and is home to some of the most renowned studios in the world. I was also drawn by the cultural scene, gorgeous parks and variety of communities. Secondly, English is my second language, making the professional transition fairly easy. Thirdly, London was also not that far from home, which meant mum had to begrudgingly agree to let me go (almost everything you’ve heard about Italian families is accurate).

You’re a new addition to the crayon box. What colour would you be and why?

Black. I wear it a lot (anyone who knows me can confirm).

Who inspires your work and why?

Generally, anyone who can make a living out of their passion. My inspiration comes from many different sources like Jessica Hische, Louise Fili, Dan Cassaro, and Lauren Hom. They all work with lettering in their own unique way and are pretty much responsible for the huge growth in popularity that everything type related has experienced in these past few years.

One of my all-time favourite human beings (because ‘designer’ would be limiting in this case) is Debbie Millman, who not only contributed to some of the most iconic brand identities, but also started a success story podcast project that’s a great resource for anyone — not just designers.

So we can probably guess by now, but just in case – what’s your design specialty?

Typography and lettering, without question.

British stereotypes – are any of them true? Endless politeness? Terrible food? Tea-obsessed?

Some of them are spot on (the tea for example), but the food isn’t bad at all (tomatoes aside), and I find the endless politeness very pleasing. However, it does mean I sometimes come across as very direct when I’m really just making conversation.

Overall, though, I feel like I’m adapting well: I can type an apologetic email when I’m not feeling apologetic, I’m excited about the Queen’s speech at Christmas, and I’ve learned to address ‘how are you?’ and ‘nice weekend?’ questions with appropriately short responses.

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