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Written by

Rebecca Dobson
Discover why our creative design studio should be your first call.

1. We’re the small creative design studio working with big names

In the past, lots of large companies partnered up with large creative design studio for all your design needs.

It seemed like a straightforward match.

But a smaller team doesn’t mean results with less impact. We’ve partnered with some of the world’s biggest names and created work that stands up against any of the bigger fish.

With a tight-knit, hard-working team of creatives at the helm, we’re nimble and able to fit into existing teams in moments, boosting knowledge and productivity.

Here’s just one case to prove our point. We once sat with the UK taxman (HMRC) and its team of 30 in-house designers to come up with a solution to a collections issue. Our information design expertize helped it bring in an additional £600 million (about $760 million at the time of writing) in just six weeks.

We’re small. But mighty.

2. We’re information design experts

The roots of the outré creative design studio lie in the niche discipline of information design and we’ve always been proud of leading the way.

It focuses on making complicated things very simple. As our founder, Andrew Boag put it:

‘We are all used to the feeling of drowning in a sea of information – it comes at us so thick and fast that it is increasingly hard to sort out the irrelevant from the vital… Information design helps people cope with this information overload’.

Or, in short, it’s about using creativity and exploring new ways of thinking to solve real-world problems.

Got a form that isn’t delivering, or an online user flow that’s not working out? Our skilled creatives reduce error rates, polish the UX across print and digital, and push your brand to make even the most transactional documents look fantastic.

By looking after the smaller pieces, the big picture looks after itself.

3. We push visual identities further than ever

Our creative design studio - sample palette

Some of the most famous brands in the world haven’t changed in appearance for years.

Now, change for change’s sake isn’t something we’d normally advocate. But when things are looking a little worn-out, our creative team are ready to bring things up to speed and make your brand work harder than ever – it all ties in to producing results.

We’ve got big ideas, and we’ve lifted up visual identities for brands big and small to make sure their customers and clients feel like they’re in touch with a premium provider. And we’ll roll it out across all your collateral, from websites, to brochures and letter suites, billboards to event banners. Making sure everything’s consistent and entirely on point.

4. Compliance meets creativity

We’re as strong thinking technically as we are thinking creatively.

Through the years, we’ve worked with heavily regulated industries to crack really tricky projects, where red tape was standing in the way of truly great results. Most creative design studios would run a mile. Not us.

We’re not rule-breakers. We just know how to think about things in a different way, and relish the challenge.

We’ve even worked directly with the regulators themselves to offer advice on best practice and look at how prioritizing clarity results in compliance rules that really help consumers.

Creative design studio, hard at work

We work wonders with words, translating legalese into plain English (without losing the important intentions). Our writers have decades of experience working with heavily regulated industries to make sure we’ve covered off every single point of potential contention. And our designers are hot on accessibility requirements and everything else to ensure designs stay compliant too.

These are the skills that landed us first place in the US Center for Plain Language ClearMark Awards.

5. We don’t forget about RoI

You’re putting money in. You’re expecting (more) money out.

We don’t do ‘pretty’. We do ‘effective’. And we’ve got heaps of measurable results and quantifiable stats to back it up. Everything you need to give your colleagues confidence that a new way forwards is possible.

Design might be subjective, but with these cold hard facts backing it up, and a team who are as excited to hit your targets as you are, there’s no need to worry.

From improved customer satisfaction, to direct increases in operational savings and reduced churn, our creative design studio proves that ‘creative’ definitely doesn’t mean ‘fluffy’.

Here’s a few stats to get you started:

  • We doubled a year’s digital uptake in just two days for Philadelphia Insurance Companies
  • We reduced inbound phone calls by 56% in a single quarter for Aetna International
  • We increased funding applications by 83% for King’s College London


6. Who you see is who you get

We’re involved from start to finish – we don’t draft in consultants or pitch teams to make ourselves look better.

You’ll meet and work with the people who make things happen in our creative design studio, right from the start. We get to know you, and you’ll get to know us. It’s the best way to work, because we’ll get much better sight of how your business works, which helps us create more effective work.

And it helps us be honest with you too, and tell it like it is. We’ll never shy away from suggesting that something needs a little bit of extra outré effort to make it really great. Then we’ll find the best way of making it happen.

Because we’re outré by name, outré by nature.

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