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Martine Farrugia
Written by

Martine Farrugia
Restrictive regulations and legal frameworks are often seen as the enemy of creativity. Here are a few simple rules to achieve compliant harmony.

Zeroing in on the problem

Most companies employ one person (or more) whose purpose it is to ensure everything about the business meets the regulatory framework. This means advising the company against certain activities that could expose it to risk, which is a pretty wide-reaching responsibility. Many compliance teams take an overzealous approach to cover any and all bases.

This all-encompassing blanket method often allows no room for creativity, which leaves the two disciplines at loggerheads. The solution is a logical and measured approach to clear the air. It’s possible to build a mutually beneficial relationship which compliance are comfortable with, while also satisfying the creative brief. We’ve got years of industry knowledge and experience under our belts, demonstrating that being more creative doesn’t necessarily leave you exposed to risk.

Listening

Most creative agencies frequently feel stonewalled by compliance when sharing new work. The inevitable fallout is stalled progress and limited productivity. A lack of understanding can result in frustration and fraught business relationships.

But the solution is simple. Always start by listening to the reason and belief system behind the compliance procedure. Understanding how the cogs turn will clear the way for productivity. Ultimately if you don’t understand the fears, then you can’t put them to rest.

As an agency, it’s our job to remember that we’re not just working with a company, but also with the people within it. This means working with all the different departments and the targets that they set for one another.

Communicating

Closed channels of communication will inevitably lead to dissatisfaction. Imagine speaking to some one who has their hands firmly pressed against their ears. Understanding each other’s point of view is the only way to avoid an endless stream of amends.

Once you can understand your clients’ hard lines, you’re able to share their vision.

Compliance and creativity - Letterpress assorted lead and wood letters

You need to address your clients’ concerns and desires before moving forwards with new concepts. They’re more open to innovative ideas once you’ve taken the time to explain your idea and rationale, allowing them to ask questions and make suggestions. It’s then easier to create a tailored approach that fits within the boundaries. And it also alleviates the concerns of the compliance department.

Collaborating with compliance teams

It’s crucial that listening and communicating starts on day one. It can be painful and time-consuming to start the whole project from scratch if compliance aren’t happy from the off. The key to avoiding a do-over is by is working closely together during the project. Every idea should be run past compliance as early as possible – if it’s going to work, then it can be cut short before too much time and energy has been wasted.

Being compliantly creative

Non-compliance costs money. It can also result in bad publicity that can be hard to bounce back from. It’s the agency’s job to give you more than a one-dimensional face-lift. outré creative believes in enhancing your identity and bringing your values to the forefront safely and effectively. This means making sure that when you speak to your clients, they hear everything you need them to hear.

Rules and regulations can be dreary and often quite tough to digest. This means that most people will decide not to bother reading on. Ignored information results in complaints and expense. However, putting a clever creative spin on them will engage the audience and get them to take note.

outré creative has dedicated itself to nurturing a positive relationship with companies in highly regulated industries who are inevitably restricted by compliance. We understand your concerns, and we know how to help.

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