Detail & Modularity

Anglian Water
Customer Bill Design

Clearer charges

UK water supplier Anglian Water wanted to refresh its bills, to add breathing room and find space to introduce messaging around water saving and all the support it offers.

Our in-house information design specialists were only too happy to help with the new bill design, creating a fully flexible and modular system to give customers exactly the right information at the right time.

Our take on bills

We see bills as being so much more than transactional statements. They’re a key brand touchpoint, which every single customer receives regularly.

It’s vital that a new bill design represents the brand in the best possible light, and adds value for customers wherever possible by going beyond simply asking for payment. (But without forgetting that key message.)

Restructuring and redesigning

We moved away from a ‘booklet’ bill to create an A4-sized bill design to make the most of available space.

And we then developed a logical messaging hierarchy to help make the facts totally clear. That way, people know exactly what to do next, and get to learn about other services — plus how to save water and keep bills down through tips and tricks.

Fully flexible

Bills need to cover a huge range of needs. So, we worked with the internal team to define and create a number of scenarios built within the same skeleton.

The end result is a fully flexible modular system with logical priorities set for which piece to use when. So that every customer gets the right parts for them, in the right order, in every bill.

What can we create for you?

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