Branding’s how you look sharp. Or warm.
Or whatever matters most to you.
Great branding makes your consultancy look professional. Or your fintech firm look slick. Or your dog-walking service seem like a pup’s best friend.SEE IT IN ACTION
WHERE BRANDING REALLY MATTERS
Recognition (and respect)
A strong brand identity can help your business stand out. But it’s not just a case of ‘looking better’ than other businesses.
Creating a powerful brand’s all about discipline. By setting out clear brand guidelines and making sure they’re always followed to the letter, you build brand recognition. Which is far more valuable than just having an attractive visual appearance.
Discipline builds the type of consistency that can’t be bought, only earned over time.
And when every customer touchpoint feels and looks the same, you’re building recognition, and pushing your brand values with every single thing you create, no matter how small.
Think about Coca-Cola’s ubiquitous and instantly recognisable red. It’s the example that everybody uses when talking about great brand identities – and for good reason.
It shows how consistency and dedication to a brand identity can turn something as seemingly simple as a shade of red into a global superpower.
But let’s take a step back. How do you make sure everything’s consistent in the first place? And what was that about brand guidelines’?
The building blocks of branding
Branding doesn’t just mean designing a logo. Or picking out a colour palette. Or thinking about how your letterhead will look.
These will form part of the overall brand identity, but the bits and pieces aren’t nearly as important as the big picture. And the big picture’s set out in the brand guidelines. Think of these as the toolkit that anyone can pick up and use to create branded materials, with full knowledge of what goes where and why.
From knowing how to use brand elements, to choosing suitable colours (to precise Pantone, CMYK and RGB designations)
for the right context, the guidelines could still be on hand ten years from now to make sensible design decisions when working with the brand.
It doesn’t matter if it’s a new brochure, website, customer portal – or a promotional pen to give away at an industry event. When there’s a shared thought pattern behind everything you do, your brand starts to flourish and build up a reputation, making it more widely recognised.
New brands, old brands. All are welcome here.
We design brands from scratch. Complete with defined palettes, typography, clever brand elements,
and all the other bits and pieces you’ll need. And if you’re after a bit of advice on how to strategically position sub-brands, co-brands, and partnerships, we’ve got that covered too.
If your brand’s in need of a bit of TLC (or you’re after a brand-new brand), get in touch.