They are the network. We’re helping them make new connections.
Northern Gas Networks delivers gas to nearly 3 million customers across North England. But it’s not really about the digging, the trenching, the laying, or the maintenance.
It’s people, not pipes, who make NGN.
With that thought in mind, we came up with the strapline ‘We are the network’, originally for an internal campaign. NGN picked it up and asked us to run with it, asking us to think about an entire rebrand based on the concept.
Branding work – 2017
We took a fresh look at pretty much everything to do with the brand, strengthened the core colours and introduced new lighter shades for contrast. All while making sure our designs lived up to strict accessibility standards.
Then, we developed a set of distinctive and ownable brand devices, including the ‘pipework’ illustration style to tie everything back into NGN’s core services. And from lanyards to a full library of documents, letters, and brochures, we rewrote and redesigned nearly every piece of collateral out there.
Applying the brand – 2017