Clear & Easy

United Utilities
Redesigning Bills and Statements

Every detail in plain sight

We worked with United Utilities (a water supplier based in the North West of England) to make its bill as clear as the water it supplies.

We created a flexible and modular solution that accommodates the simplest of bills — and the most complicated.

Skimmers and investigators

There are two types of bill reader. Those who scan the headlines, and those who want to delve into the details to make sure their account and usage are on track.

Our bill for United Utilities caters for both, with a front page that surfaces all the key information about usage, charges, and payments in a way that’s digestible in seconds. With detailed breakdowns of everything else over the page.

Navigating the bill

For the ‘investigator’ types, we made sure the bill was easy to search, using numbers and color-coded sections to help them jump through the pages with ease.

We used bespoke iconography and infographics to help people identify and understand data in more complex parts of the bills, like the charges table. Plus, we added a key to provide more detail and context to our suite of icons.

Making homes happier

For some people, water bills can add pressure to an already difficult situation. United Utilities wanted to open up conversations with these people. But without resorting to heavy-handed debt collection letters.

We boosted customer engagement with our Happy Homes sub-brand initiative — softening ‘collection’-style messages and visuals to present a potentially vulnerable group of customers with clear and positive routes out of debt.

What can we create for you?


See more work

Northern Gas Networks

Connection & Warmth

Website Design
Madison Alley

Investors & Entrepreneurs

Tone of Voice
118 118 Money

Positivity & Sensitivity

Customer Bills
Anglian Water

Detail & Modularity